Version 3.6.1
Story Theme gives you the freedom of a custom-built site and the tools that turn visitors into customers: 43 composable sections, bundles, upsells, reviews, sub-second loading.
Free, no commitment
Over 10,000 stores equipped since 2019
Before you got here
"I will start from a free theme and tinker with it."
Invisible in the crowd
It looks like the store next door selling exactly what you sell.
"I will have an agency rebuild it."
Several thousand euros, once
After delivery, moving a single button means asking for a quote.
"I will add an app for every need."
One more subscription, every month
A year in, the store is slower than the free theme you started from.
"I will have AI generate my store."
A foundation you cannot build on
The first draft impresses, then every change fights the generated structure.
"I will take Story Theme."
The look, the control and the speed
An agency-grade look, kept in your hands, with nothing lost on speed.
Featured
The features that actually move the needle on a store.
≈ 30 €/moisLoox, Judge.me
≈ 13 €/moisKaching Bundles & Upsells
≈ 17 €/moisFrequently Bought Together (Code Black Belt)
≈ 20 €/moisTrack123, 17Track
Visuals
Every element comes from the theme, set up in the editor.
Every feature
Nothing to install, nothing extra to pay for.
sections
composable blocks
built-in features
Avis clients
Une grille ou un carrousel d'avis avec photo, vidéo, note et texte, saisis dans l'éditeur.
Cross-sell produits
Des produits complémentaires proposés sur la fiche, ajoutés au même panier en un clic ou via des cases à cocher.
Pack avec variantes
Plusieurs exemplaires du produit vendus en lot, chaque exemplaire ayant sa propre variante à choisir.
Variantes couleurs
Les options de couleur deviennent des pastilles colorées cliquables au lieu d'une liste de texte.
Réductions sur la quantité
Des paliers de remise automatiques affichés sur la fiche produit selon la quantité choisie.
Variante personnalisée
Un champ libre, texte ou fichier, pour la gravure, la personnalisation ou l'upload client.
Onglets de description
La description longue rangée en onglets pour éviter le pavé de texte.
Barre de stock
Une barre de stock restant, réelle ou simulée, avec décompte progressif pour créer l'urgence.
Barre d'ajout panier collante
Une barre flottante avec visuel, prix et bouton d'achat suit le client pendant qu'il parcourt la fiche produit.
Compte à rebours produit
Un minuteur d'urgence sur la fiche produit, à date fixe ou récurrent.
Pack
Une section qui vend un lot de produits, avec cases à cocher, remise ciblée et cadeau offert.
Barre de stock
Une barre de stock restant, réelle ou simulée, avec décompte progressif pour créer l'urgence.
Livraison gratuite (panier)
Une barre de progression indique au client combien il lui manque pour la livraison offerte.
Panier tiroir
Un panier qui glisse depuis le bord de l'écran sans jamais quitter la page en cours.
Compte à rebours de réservation du panier
Un minuteur annonce que le panier est réservé pendant un temps limité pour pousser à finaliser.
Affichage des économies dans le panier
Chaque ligne du panier affiche le montant économisé par rapport au prix barré.
Barre des cadeaux gratuits
Une jauge à paliers qui débloque un ou deux cadeaux au fur et à mesure que le panier grossit.
Popup newsletter
Une fenêtre de capture d'e-mail déclenchée au bout d'un délai, avec code promo à la clé.
Section avancée personnalisée
Un constructeur de page dans l'éditeur Shopify : on empile et on imbrique des blocs sans écrire une ligne de code.
Barre d'annonce
Plusieurs messages qui alternent en fondu ou défilent, avec réseaux sociaux et minuteur en option.
Avant / Après
Un curseur que le visiteur fait glisser pour comparer deux images.
Animations d'apparition
Les sections et les blocs apparaissent au défilement, avec le style et le délai réglables.
Image avec texte
Un visuel et un bloc de texte côte à côte, avec image secondaire, minuteur et icônes en option.
Bannière
Une bannière hero image ou vidéo plein écran avec titre, texte, minuteur et boutons superposés.
Tableau de comparaison
Un tableau qui oppose le produit à la concurrence, ligne par ligne.
Avis clients
Une grille ou un carrousel d'avis avec photo, vidéo, note et texte, saisis dans l'éditeur.
Suivi de commande
Une page où le client suit son colis en saisissant son numéro de commande.
Témoignage produit
Un avis client mis en scène directement dans la colonne d'achat.
Icônes de confiance
Une rangée d'arguments à icônes avec, en option, des compteurs animés au défilement.
Estimation de livraison
Une frise en trois étapes, commande, expédition, livraison, avec les dates calculées automatiquement.
Avis détaillés
Des avis avec notes par critère et répartition des étoiles, façon fiche produit Amazon.
UGC
Un mur de vidéos clients qui s'ouvrent en plein écran au clic.
Icônes de confiance (produit)
Des arguments à icônes, livraison, garantie, paiement, alignés sous le bouton d'achat.
In the Shopify editor
A heading, an image, a button, a review. You assemble, you move, you remove.
You compose. Each section is built from the blocks you choose.
You set everything. Colours, spacing, content, display order. No setting is locked.
You refine. Nothing is frozen, you take back control whenever you want.
Fast, of course: it barely does anything. Every missing feature will have to come from somewhere else.
Reviews, bundles, countdowns… every app adds its script, and every script is paid for in tenths of a second.
43 sections and 18 blocks written into the theme, with no third-party script. The speed stays, and so do the features.
The features are written into the theme. Nothing to load from a third-party server.
You upload what you have. The theme serves the right format at the right size.
What is not shown is not loaded. The code of an unused section weighs nothing.
The mobile version is not an adaptation of the desktop one. It is the other way round.
Included in your subscription
Story Studio and tools built to lift your sales and grow your brand, included depending on your plan.
The heart of your store
Generate ad creatives, store copy and product images in a few clicks, straight from your catalogue.
Create all the content you need.
Better content, that performs better.
A visual identity and a brand voice under control.
Compression and WebP conversion for your images, for a faster site.
Consistent colour palettes for your brand and your visuals.
Store copy and product descriptions written to sell.
The theme and every resource you need to launch, run and grow your store.
I recommend Story Theme to any brand that wants a solid, reliable theme that holds up over time. Every one of our clients using it is delighted.
Florian
Jupiterz
To me it is a theme that suits beginners and advanced users alike. It is the only theme I use, the only one I recommend, and the only one I am willing to pay for.
Baptistin
Minea
The big advantage is that you can customise this theme down to the smallest detail, and that lets our clients stand out from their competitors.
Jean-Philippe
Agent Français
It is endlessly customisable, you can do everything yourself. It is really intuitive and you pick it up extremely fast.
Nicolas
WideBundle
I tried the biggest French themes and they worked less well. With Story Theme, my numbers took off.
Yoan
Story Theme user
I really appreciate how responsive support is, we get answers very quickly and they help us solve every problem. Genuinely happy with both the support and the theme itself, which is very easy to use, and the YouTube demo videos are a gem.
I paid my subscription twice. The second payment was refunded. My licence was inactive even though I had paid. That was fixed too. Very happy with how my request was handled.
I want to thank Théo for his responsiveness and professionalism. I ran into a few problems after updating my theme, and he was incredibly quick to sort them out…
Over a year of use now and Story Theme has never let me down. Regular updates that improve the experience and keep it simple, for the people building the site as much as for its visitors…
The theme is very good and extremely customisable — I have never seen so many options. The site is very fast, and above all the support is simply exceptional: they answer the same day…
I recently had a problem with my licence and I was very disappointed. The founder stepped in personally to sort it out, professionally and quickly, with evidence to back it up. It is rare to see a founder that involved.
Fast and effective service, problem solved without waiting. Thank you very much.
Responsive, and the problem was solved quickly. Thank you.
Very good experience, responsive customer service. Thank you.
I am really happy with Story Theme: it is elegant and flexible at once, with a smooth, modern user experience. Its design is perfect for telling a visual story…
On average one update a month for six years, included in the subscription.
Continuous updates
The current version is 3.6.1. Every new version lands in your member area with its own update tool, included in the subscription. Nothing to buy again, nothing to reinstall by hand.
Human support
Email support handled by the team that builds the theme. Not a call centre, not a form that never gets a reply.
Hi, I have a question about a theme setting.
09:14Hi, we are here to help.Which setting is it about?
09:16Customer reviews are not showing on my product page.
09:19That is a block to add inside the product section.Here is a screenshot of the steps.
09:28
Perfect, sorted. Thank you.
09:31Part of what you pay for elsewhere is already in the theme. Here is what that adds up to over a month.
Votre facture d'applications, ailleurs
The maths
One invoice, and the features come with the theme — not on top of it.
Try Story Theme for 7 daysCompare, then decide
Comparing brands teaches nothing to someone choosing between approaches. Here are the four approaches, with what each one does best.
For a single store
1store connected
€14/month
Billed once a year, no commitment
For running several stores
3stores connected
€28/month
Billed once a year, no commitment
For agencies and freelancers
Unlimitedstores connected
€49/month
Billed once a year, no commitment
7-day free trial. No commitment, cancel any time.
The Theme Store caps what a theme may do and only allows one-off licence sales.
Concretely, a section like the before/after comparator or the cart drawer with a bump would not pass their review as it stands. And a one-off licence makes continuous updates impossible to fund: the theme would be frozen at its release version.
Yes. The subscription has no commitment: no minimum term, no notice period.
You keep access to the theme until the end of the period you have already paid for, then nothing renews. That is also what makes the trial risk-free: if you stop before the seventh day, nothing happens.
Story Theme is a subscription, not a file you buy once. If the subscription stops, the theme stops working on your store.
Nothing is lost for all that: your products, your orders, your customers and your pages belong to your Shopify account and are untouched. You publish another theme and your store is back online. It is the theme that stops, not your business. You keep access until the end of the period already paid for.
It stays exactly as it is. A theme on trial does not replace the one you have published.
Story Theme installs alongside your current theme: you compose in draft while your store keeps running on the old one. If you stop within the seven days, there is nothing to undo. And if you had already published Story Theme, republishing the old one is enough: it stayed in your theme library.
It is built for a store that already sells and whose presentation no longer keeps up, and just as much for one that is starting out.
If you are starting out, you begin with a store that is already built: the sections that sell are in place from day one, with nothing to catch up on later. If you already sell, it is the presentation you are bringing up to standard, without touching your catalogue.
Yes. One of the four demo stores on this page is a single-product store.
The sections that matter when everything rests on one product are in the theme: before/after comparison, bundle with variants, customer reviews, stock bar. They serve a wide catalogue just as well, with collection pages on top.
No. Everything is composed in the Shopify editor, with the mouse.
If you do know how to code, nothing stops you: the theme is standard Liquid, and a custom-code section is there for exactly that.
Installing takes a few minutes, and the editor is quick to get the hang of.
Plenty of videos follow the build of a complete store from end to end, and support answers as soon as you get stuck on a setting.
Depending on the plan: one store on Standard, up to three on Plus, multiple licences on Business.
The Business plan is built for agencies and freelancers, with an unlimited number of connected stores.
Email support handled by the team that builds the theme.
It is what comes up most often in the reviews, and it is what we watch most closely.
You need a Shopify store to install a theme, but it can be brand new and empty.
Shopify offers its own trial. You create the store, install Story Theme on it and start composing without having put anything up for sale.
Get Shopify for €1 a monthYes. A Shopify theme installs alongside your current one, without touching your products, your orders or your customers.
You compose quietly in draft, and you publish when you are happy with the result. Your old theme stays available for as long as you do not delete it.
No. A theme touches neither your products, nor your orders, nor your customers.
All of that belongs to your Shopify account and lives outside the theme, which only displays it. Installing, publishing or deleting a theme changes none of that data. What you risk losing when you change theme is the layout settings of the old one, not your catalogue.
Yes. It is a standard Shopify theme, your apps keep working.
Most of them simply become unnecessary: reviews, bundles, countdowns, size guides and cart drawers are already in the theme. You cancel them at your own pace.
Every new version is available from your member area, with its own update tool.
The roadmap is public: you can see what has shipped and what is coming before you update.
Yes, the theme’s storefront interface is translated into several languages, including English and French.
Currencies and languages are handled by Shopify; the theme shows the selectors and follows the visitor’s market.
The theme’s own interface is translated, English and French included. Your own copy is translated from Shopify.
The person behind the theme
I have been building Story Theme since 2019. The four stores on this page, I built them myself.
Théo JehleFounder of New StoryVisit the channel
You install it, you compose, you look at the result. If it is not better than what you have today, you stop.
